Beverly Hills, CA – The Board of Governors of the Academy of Motion Picture Arts and Sciences has updated regulations for how companies and individuals may market flicks and achievements eligible for the 85th Academy Awards® to Academy members.
The changes pertain to screenings that feature live filmmaker participation, the formats on which members may receive screeners, and limitations on how mail, email and websites may be used in campaigning.“These rules help us maintain a level playing field for all of the nominees and protect the integrity of the Awards process,” said Academy President Tom Sherak.After the announcement of nominations on January 15, 2013, and until the final polls close (February 19, 2013), Academy members may be invited to up to four screenings of a nominated flick that are preceded or followed by filmmaker Q&As or other such participation.
A fifth such event in the United Kingdom will be permitted.
All participants must be nominated or have been eligible for nomination.
No screening event may include a reception or otherwise offer complimentary food or beverages.
These limitations do not apply to screenings held by the Academy, guilds or similar organizations.The regulations also now stipulate that members may receive the flick both on DVD and as a digital download.Additionally, each week, members may be sent only one piece of mail and one email per flick company.
The rules maintain the prohibition on sending members links to websites that promote a flick using audio, video, or other multimedia elements, but may ...... See Complete Article @ Deadline Hollywood