FRIDAY 1 PM: Based on matinee trends, it looks like a tight weekend race for #1 between Sony Pictures’ reboot Total Recall and Warner Bros’ and Legendary Pictures’ third-weekend-veteran The Dark Knight Rises.
Nice to hear from my box office gurus again now that the theatrical grosses are returning to normal following the Aurora shooting tragedy.
But exactly how big a bite the continuing popularity of the London Olympics games will take remains to be seen.
Right now it looks like the PG-13 Total Recall (3,601 theaters) reboot will gross $9.5-$12.5M today and $26M-$32M for the weekend.
R-rated TDKR (4,242 theaters) looks like $8M-$10M today and $27M-$33M for the weekend. Finally this is the first time any installment of the Wimpy Kid franchise is opening not in March but in summer.
But Fox’s PG-rated Diary Of A Wimpy Kid 3: Dog Days (3,392 theaters) is as usual holding its own for about $7M-8M today and $19M-$23M for the weekend.
More later.... See Complete Article @ Deadline Hollywood