Leading up to the promotional frenzy that’s likely to come in honor of San Diego Comic Con, the holiday week has been fairly slow in the marketing department. The few big releases making promotional moves opted to go the poster route.
The Amazing Spider-Man plugged its IMAX release with a new poster featuring The Lizard while The Expendables 2 doesn’t even need IMAX; it’s action icon-packed cast is already larger than life.
Dredd opted for a motion poster that features a prime pre-release marketing tool, the movie’s most quotable and therefore eventually most overused line while The Dark Knight Rises dishes out yet another design, but keeps the bar high with a wall-worthy rendering.
Total Recall is the sole upcoming wide release to tap a fairly quiet...
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