DreamWorks Animation's latest is still on top and on course to cruise past $350m internationally but Pixar's Brave may be a real threat
I hope they never stop Tom Cruise belting out 80s rock standards, but even his pipes weren't enough to save New Line's Rock of Ages.
The musical adaptation stumbled into the US charts in third place and never really recovered from poor advance word.
Adam Sandler fared even worse as his latest comedy vehicle, That's My Boy, arrived in fifth place.
All of which meant Madagascar 3 and Prometheus held on to the top two spots with little trouble.
DreamWorks Animation's latest cartoon romp is rolling along nicely and currently stands at $277.9m (£178m) worldwide after two weekends through distributor Paramount.
DreamWorks Animation executives privately expect it to finish in the $600-800m global range and the flick is on course to cruise past $350m internationally with major markets like Spain, Japan and Italy to come this summer and autumn dates set for the UK and Germany.
The flick should have little trouble crossing $200m in North America and it will be interesting to see how it performs this weekend when Buena Vista opens Brave, the latest flick from Pixar.
Last summer, Kung Fu Panda 2 had been in released and was entering its fifth weekend when Pixar's Cars 2 entered the market, so the former was already slowing down; but Madagascar 3 is still relatively fresh and could do more damage were it not for a direct rival in the market to blunt its edge.
Unlike live-action, there's a collegial vibe among the small animation community in the US: everyone wants to see broad success because it means audiences want their product.
That said - and I don't want to make too much of this - there are markedly different cultures at DreamWorks Animation and Pixar.
Both are run by strong individuals (Jeffrey Katzenberg controls DreamWorks Animation while John Lasseter holds the reins at Pixar), but exist in different spheres.
There is a perceived arrogance about Pixar and, to be honest, with their track record, they've earned it.
DreamWorks Animation is a powerhouse too but its staff are more adept on the flesh-pressing front and come across as the cuddlier face of top-level animation.
In terms of material creation, Pixar's brain trust prides itself on generating original stories and nothing from the studio owes its origins (at least not directly) to external influences.
DreamWorks Animation's creative forces conjure up original stories too, but they're not above optioning material or adapting flicks from books.
They've got three flicks coming out next year, the first two of which are original properties: Turbo centres on a speedy snail, while The Croods is about a prehistoric family.
Mr Peabody & Sherman is based on the time-travelling cartoon characters.
The critics didn't like Cars 2 last year and I suspect there was justifiable frustration over the somewhat lazy sequel and its weak plot.
Will Brave mark a return to form? Based on the 30 minutes I saw at the CinemaCon expo in April, it's beautifully rendered and appears to be anchored by a strong tale of self-determination.
But will US audiences be flummoxed by the Scottish brogue?
North American top 10, 15-17 June 20121 Madagascar 3: Europe's Most Wanted, $35.5m.
2 Prometheus, $20.2m.
3 Rock of Ages, $15.1m
4 Snow White and the Huntsman, $13.8m.
5 That's My Boy, $13m
6 Men in Black III, $10m.
7 The Avengers, $8.8m.
8 The Best Exotic Marigold Hotel, $2.2m.
9 Moonrise Kingdom, $2.18m.
10 What to Expect When You're Expecting, $1.3m.
AnimationPixarJeremy Kayguardian.co.uk © 2012 Guardian News and Media Limited or its affiliated companies.
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