The Possession stayed on top for the second weekend in a row for one good reason: There was little competition.
With only The Words to face, Possession dropped less than 50%, which – for a horror flick – is a miracle.
Things should heat up next weekend, but right now it’s snoresville.
This is the lowest grossing weekend of 2012.
And this looks to be the lowest grossing top 12 since 2003, and if the numbers don’t change, the lowest grossing weekend of the last ten years (you have to go back to 2000 to find slower weekends).
FilmWeekendPer ScreenTotal1 The Possession
$9,500,000 (-46.4%)$3,352$33,349,0002Lawless$6,002,000 (-40.0%)$1,913 $23,520,0003 The Words$5,000,000$1,457$5,000,0004The Expendables 2 $4,750,000 (-47.4%)$1,446 $75,417,0005 The Bourne Legacy$4,000,000 (-44.7%)
$1,341 $103,700,0006ParaNorman$3,830,000 (-41.7%)$1,343 $45,098,0007The Odd Life of Timothy Green$3,650,000 (-41.8%)$1,389$43,007,0008The Campaign $3,530,000 (-38.2%)$1,653 $79,473,0009The Dark Knight Rises$3,285,000 (-46.3%)$1,627$437,849,000102016 Obama’s America$3,281,000 (-41.5)$1,149$26,088,000The Possession was well positioned to do well for a horror movie, but these numbers aren’t explosive, so that may keep the series from going to franchise.
Next week should hit the flick hard (though it probably won’t lose any screens), so another 50% drop means that it will be lucky to tap out at $50 Million.
This is the weekend that The Bourne Legacy crossed $100 Million, though the flick was too expensive for that to be a win.
This is probably The Dark Knight Rises last weekend in the top ten, but it could conceivably limp to $450 Million domestic.
This is a dead weekend, but things should liven up shortly.
Reality Check: I thought that The Words, as the only thing that was new, would win the weekend, and that The Possession would act like a standard horror movie.
But I knew the weekend would be terrible, so there’s that.
What did you watch this weekend?
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