FRIDAY PM/SATURDAY AM, 8TH UPDATE: This big $210M moviegoing weekend is bringing out crowds post Fourth Of July and looking +35% from last year. Unfortunately the new major studio flicks are soft. Oliver Stone’s adult crime drama Savages is looking like $5.2M for Friday with the weekend estimate around $15M.
As you know, Universal made the decision to move this R-rated actioner from the safe harbor of a September 28th release (where The Town, a similar R-rated crime film, performed so well in 2010) to this very crowded summer slot. Dumb move, especially since those better-than-average trailers made this look like a perfect fall movie.
As a result, Savages could only release on 2,627 screens. On the other hand, audiences gave Savages only a ‘C+’ CinemaScore, which will result in poor word-of-mouth.
Good thing it was made for only $45M. Also struggling is the $12M low budget Katy Perry’s Part Of Me which will do around $3M Friday and just $11.8M for its first 4 days in release.
“I guess it will take 5 days to gross its budget,” a Paramount exec joked about the Insurge pic.
Earth to Hollywood: no one cares about Katy beyond a handful of tween/teen girls. Not even Russell Brand anymore.
Now for the better news: Sony/Columbia’s The Amazing Spider-Man is looking like ...... See Complete Article @ Deadline Hollywood